For more than 2 years, we have been helping enterprises succeed in redesigning their large and complex websites. Thanks to our web development expertise, we enable clients to lessen the common and often disastrous risks of content migration. Our services cover the full cycle of website redesign to help you:

Create a new, modern and responsive design;

Attract mobile visitors to the website;

Improve content personalization to increase visitor engagement;

Create new functionality that would support your current business needs;

Gather multiple websites under one roof with the help of a single CMS;

Fix user interface bugs and low performance issues.

While performing website redesign, we not only replace old technologies with new ones, but also anticipate your future business growth and thus regular website updates.

Content Migration

Challenge

As probably the most challenging part of a website redesign project, content migration may take up to 50% of the development costs. If not properly planned, however, it may increase the overall expenses significantly.

All-round approach

Before setting up a new CMS, we will help you perform a content inventory and develop a detailed migration road map to avoid the expensive last-minute rework and lower the burden on your content creators.

There is no safe way to migrate tens of thousands of pages to a new platform automatically without affecting content quality. We use programming to deal with structured data (information that helps search engines better understand your pages, such as titles, descriptions and so on), especially when the website structure is to be preserved. However, unstructured content like texts, images, videos and others requires a manual touch.

As a natural result of a website’s evolution, user-generated content is affected by multiple authors, publishing policies and formatting styles over years. This makes HTML vary from page to page considerably. Manual migration allows for cleaning up the legacy code and preparing the content for a new design.

So we combine both approaches to make sure that the new solution inherits the good and leaves out the bad.

Keeping Your SEO Equity

Did you know that a website redesign may result in a 60-70% drop in organic search traffic? This often happens because of URL changes, which lead inevitably to a decline in page ranks. Once you lose the total website presence in search engines, re-establishing your position can take months if not years (if the website is suspended by Google, for example).

Together with your stakeholders, our team will create and implement a SEO migration strategy to keep your website’s authority. The key steps here are:

Crawling your website to picture the structure and get the list of all URLs

Preserving inbound links, which are highly valued by search engines

Setting up 301 redirects in case the URL structure is to be changed

Performing a deep SEO audit to find out what architectural and structural issues need to be addressed to get you higher in organic search

Conducting an on-page optimization (for example, to improve meta tags)

Close Cooperation

Knowing how important it is to incorporate each stakeholder’s vision, however versatile it may be, into a migration strategy, we will ensure their continuous involvement throughout the entire development process. We will also exploit our technology expertise to bring in valuable ideas and modern practices to the project.