Pipeline transparency

Email communication regarding lead generation and nurturing, as well as account management activities are visible at all company levels.

Gap-free communication

CRM users have a full picture of how communication with customers flows.

More time for true sales and marketing

Automated email logging saves the time of sales and marketing teams for more important tasks.

No data loss

Even if the user deletes the tracked message in a mail client, an email copy is still kept in Microsoft Dynamics 365/CRM.

Increased information security

If certain emails should not be tracked for they contain highly confidential data, EmailScoop provides confidentiality settings.

Email tracking tool by Microsoft

EmailScoop by Qrapp

Incoming emails

Sometimes tracking is inconsistent, e.g. when incoming emails are moved to other folders according to a rule.

All inbound emails are tracked automatically.

Email tracking works even in such specific but crucial cases as:

No recipient receives, reads or opens an inbound e-mail (e.g. the email is sent to a user who is on vacation).

No recipient receives, reads or opens an inbound e-mail (e.g. the email is sent to a user who is on vacation).

An inbound email is automatically moved from Inbox to another folder according to a rule.

Logic can be customized.

Outgoing emails

CRM users have to check the tracking box for each outbound email manually (potential risk in case a user forgets to apply this setting).

All outbound emails are tracked automatically, even if an outbound email is sent via a web client.

Logic can be customized.

Smart matching

Intelligent association of emails with opportunities is available, however disabled in certain scenarios.

All incoming/outgoing emails tracked in CRM are linked to a company, if the company or its contact is mentioned in “From”, “To” or “Cc”.

Email history

Not available.

Uploading, matching and synchronizing of the email history on the server from the pre-CRM period.

Different providers

Outlook email tracking plug-in allows tracking from Exchange, Gmail, Yahoo, etc.

Equally tracks emails from Exchange Server as well as through any other IMAP/POP3 email provider.

Exceptions and privacy settings

Not available.

Emails from certain users can be excluded from tracking, e.g. emails of C-level executives. They still can be tracked manually via Outlook plug-in.

Creating new CRM contacts

The tool allows creating CRM records, such as activities, accounts, contacts and leads from the Quick Access Toolbar only manually

The tool analyzes business emails according to certain rules and, even if they are not from a CRM contact, a new company or contact is created automatically with all the necessary attributes. For example, if an employee replies to an email sent to info@company.com using a personal mailbox, e.g. jsmith@company.com, the email is also tracked.